Sneak Peek: Zara Shahjahan set to showcase ‘True Love’ at PFDC L’Oréal Paris Bridal Week 2013
Zara Shahjahan set to showcase ‘True Love’at PFDC L’Oréal
Paris Bridal Week 2013
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| Zara Shahjahan |
[Lahore:
2ndOctober 2013]:After the launch of her
high-street brand COCO, Zara Shahjahan is set to showcase her brand’s new
bridal collection titled ‘True Love’ at PFDC L’Oréal Paris Bridal Week on 12th October
2013. This will be the first time that Zara Shahjahan will be participating in
the prestigious bridal fashion platform as a solo designer.
The collection draws
inspiration from the modern woman who remains close to her sub-continental
ethnic roots. The outfits have been designed on a variety
of fabrics, including pure silks and nets that have been interspersed with
unique embellishments, such as sequins and crystals, to highlight the
traditional and contemporary touch in the sought-after modern-day fashion. The
showcase is set to be a performance of art that will commence with outfits
featuring floral prints before moving onto the bridal creations that consist of
gold infused with dark colours. The coveted Zara Shahjahan bridal ensembles will
demonstrate femininity, elegance, and beauty.
Speaking about her
participation at PFDC L’Oréal Paris Bridal Week, Zara Shahjahan said, “Undoubtedly, one of the most stressful decisions
any bride-to-be makes before her marriage is when choosing the perfect wedding
dress. We at Zara Shahjahan endeavor to make the lives of future brides a whole
lot easier through our new range of bridal ensembles titled ‘True Love’. The
collection features a diverse range of bridal outfits for the traditional
eastern bride interpreted for the modern era. Our expert craftsmanship and
meticulous detail ensure that the bride is always the centre of attention and
looks their very best on their wedding day.We anticipate that the collection will
be well-received and appreciated by our patrons and peers alike.”
A classic Zara Shahjahan
look is simple, beautiful and always in vogue. Her design philosophy is to make
clothes relating to a feeling – a feeling, which is an ode of individuality,
femininity and sophistication. Zara
Shahjahan is a graduate from the National College of Arts and has built a niche
clientele that understands and has the ability to appreciate design and pattern
making. With a background in miniature painting, she is Pakistan’s first
designer who has the expertise to make her own motifs. Zara Shahjahan's prêt-à-porter line is now available in all the
major cities of Pakistan. The recent presence of the label in Dubai has
established a new standard of understated elegance: easy fit garments,
precisely cut and immaculately tailored. And now, with her expansion into the
mass market with COCO, a high-street brand democratizing luxury, Zara Shahjahan
is a force to be reckoned with.
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| Sneak Peek |
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| Sneak Peek |
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