HSY opens doors to Flagship Ready-To-Wear Store in Lahore!
HSY
opens doors to Flagship Ready-To-Wear Store at Gulberg Galleria in Lahore
[Lahore: 26th April 2014] Following the
successful showcase of his critically acclaimed S/S 2014 collections ‘Sher’ at
7th PFDC Sunsilk Fashion Week earlier in April and ‘Venom’ at Fashion Pakistan
Week 6 in February 2014, Pakistan’s leading fashion designer Hassan Sheheryar
Yasin continues his 20th year celebration with the launch of a brand new HSY
Flagship Ready-To-Wear Store at Gulberg Galleria Lahore on Friday 25th April
2014. A concept store/boutique, the interior has been designed by Architects Inc
and constructed by AI constructions. The new HSY store includes formal, luxury prêt
and prêt a porter within a price range of Rs. 5,000 to Rs. 100,000. Further,
hot off the PSFW ramp, the ‘Sher’ collection iscurrently available to retail at
the store.
The HSY store |
The launch event was
attended by industry stalwarts, fashion designers, musicians, stylists and
media personalities alike, including: musicians Atif Aslam and Sameer Shami,
actors Reema Khan and Meesha Shafi; Chairperson of the Executive Committee of
PFDC Sehyr Saigol, CEO PFDC Saad Ali, Fashion Designers Maria B., Mini Bindra
of Rubaaiyat, Sara Shahid of Sublime, Khadijah Shah of Elan, Kamiar Rokni, Fahad
Hussayn, Mohsin Ali, Zara Shahjahan, Rana Noman Haq, Maheen Kardar Ali, Ammar
Belal, Akif, Sonia Azhar, Yahsir Waheed andMehdi; stylists/make-up artists Shahzad
Raza, Shammal Qureshi, Juju Haider, Redah Misbah and Maram Azmat; fashion
models Emmad Irfani, Abdullah Ejaz, Ather Amin, Jehan-e-Khalid, Vaneeza Ahmed,
Rachel and Natasha Hussain; media personality Yousaf Salahuddin along with members
of the esteemed media. The event was managed by the team at HSY Events with
Public Relations by Lotus.
Sehyr Saigol, HSY & Reema Khan |
HSY, Reema Khan & HSY's Mom |
Atif Aslam & HSY |
Meesha Shafi |
Speaking on the
launch of his new store, Hassan Sheheryar Yasin said “All of us at HSY are delighted to expand our retail presence to Lahore’s
most prestigious retail address, Gulberg Galleria. Indeed with this new
Ready-To-Wear Store, all our prêt collections seen regularly at fashion weeks
in Pakistan and globally, will be made available immediately after their runway
showcases instead of only being available to order at the HSY studios – it
allows our brand to become more accessible.This store furthers our vision of
“Giving is the new Achieving” with the instant presence of the Sher collection
showcased at the PFDC Sunsilk Fashion Week 2014 which is in homage to and in
support of, women empowerment. The collection in store features indigenous
embroideries fashioned by the female artisans of the village Shergarh which
will now be immediately available to the general public. I am also looking
forward to what we have planned ahead for 2014 with the unveiling of an
exciting new television project, more cross brand synergies and building on our
ethos of giving back to Pakistan through the business of fashion.”
HSY is best known for
combining contemporary silhouettes with the traditional techniques of old. The
brand’s inspiration is distinctly Pakistani and Middle Eastern peppered with
Western influences. Celebrating 20 years in the industry, Hassan himself holds
an honors degree in Couture from the Pakistan School of Fashion Design, an
affiliate of La Chambre Syndicale De La Couture Parisienne, France. Hassan is
also one of the founding members of the PFDC and the recipient of multiple
‘Designer of the Year’ awards, including the Ahlan Fashion and Lifestyle
awards, the Lux Style Award, the Most Stylish Fashion Icon at the MTV Style
Awards, Style Guru of the Year by Indus Style Awards and Designer of The Year
2014 at 2nd HUM Awards. He was also selected as one of I.Q Magazine’s Top 20 Fashion
Icons of the World, was ranked amongst Ahlan’s Hot 100 people and Hello
Pakistan’s HelloHot100 for 2013. 2014 marks HSY’s 20 years in the fashion
industry. HSY label has global presence through boutiques and multi-label storesin
Pakistan, UAE, Saudi Arabia, UK & USA.
HSY team |
The HSY
Ready-To-Wear, Shop is now open at the Gulberg Galleria, Shop #5, Main
Boulevard, Gulberg 3, Lahore. For more information log on to: https://www.facebook.com/hsystudio. -
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Look like really nice designs!
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Great news
ReplyDeletelovely outfits......xoxoxo....^_^
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