Islamabad gets its first Magnum Pleasure Spot at Centaurus Mall

Monday, November 10, 2014 Sparkling Palette Blog 5 Comments

Islamabad gets its first Magnum Pleasure Spot at Centaurus Mall. #MagnumIslamabad

ISLAMABAD, November 09, 2014 — The new Magnum Pleasure Spot, where you can custom build your own Magnum, created a lot of stir and excitement at its opening at Centaurus Mall in Islamabad. Chocolate lovers and A-list celebs found themselves busy designing their own crackling Belgian chocolate Magnums late into the evening on the day of the opening.
”The idea of opening the Magnum Pleasure Spot in Islamabad is part of our journey to bring the best to our consumers. This is the third Magnum opening this year. After the successful launch of Magnum Pleasure Spot at Atrium Mall and the Magnum Pleasure store in Clifton - Karachi, we are excited to enter the Capital City,” says Shehryar Khurshid- Director Ice Cream at Unilever Pakistan.

The Jubilant team #MagnumIslamabad at the Unveiling of Magnum Counter

The Magnum Pleasure Spot offers unique toppings like sea salt, chilli flakes, and cornflakes and the more traditional almonds, sprinklettes, candy bits, vanilla bits, cranberries, coconut shavings and smarties that adds a dash of excitement to the regular Magnum. You can choose your preferred Magnum type (vanilla or chocolate) select the unique Belgian crackling chocolate and then customize it with a vast array of toppings for your own personalized Magnum.

"We are happy to bring the truly indulgent experience of Magnum to Islamabad. Magnum is all about creating a successful blend of taste, quality and excitement. We are certain that the chocolate lovers in the capital city will like the experience of tasting the world’s premium Belgian chocolate” says Asad Malik, Brand Manager, Magnum Pakistan.

Mehwish Hayat, the Host, all ready to make her own personalized Magnum

Magnum never misses an opportunity to throw a party. The exclusive list of invitees added glamour and excitement to the Magnum Pleasure Spot opening and the crowd was delighted to have in their midst Pakistan’s rising film star Mehwish Hayat, a Pakistani actress and recently known for the movie ‘Na Maloom Afrad’ who also made her signature glitzy Magnum.

ABOUT UNILEVER PAKISTAN
Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information:  www.unilever.pk