Press Release: Red Carpet Launch of “RAJ@YAS” Flagship Store Studio in ISLAMABAD

Monday, May 11, 2015 Sparkling Palette Blog 0 Comments

Red Carpet Launch of “RAJ@YAS (Yasser Anees Sheikh)” Flagship Store Studio in ISLAMABAD

EVENT : PR MEDIA LAUNCH

PR : REZZ PR AND EVENTS

RAJ@YAS (Yasser Anees Sheikh), A name synonymous for vogue, panache and expressive fashion in the city of Islamabad. Be it winning the luthiana fashion carnival(2006-2007) two years consecutively, in India, competing against 46 designers from all over the globe or being labeled as one of the seven talents of Pakistan (FAQ , fashion magazine, 2006) Yasser has defied fashion boundaries.

Yasser is a prized fashion illustrator gifted with an innate art par excellence. He is an inspiration to a skillful team of individuals that help create an amalgamation of fashion and art. Most designers fear flirting with men’s wear, RAJ@YAS man treaded softly towards these undefined horizons to create a legion, in 2005 that conquered the rivals by 2009, introducing an independent line catering for men.

Just like the world is colorless without the fairer gender, fashion too would be cold bleak and airless for all eternity. RAJ@YAS has contributed passionately to epitomize the 21st century Pakistani woman. Be it Semi-formal , formal or bridal wear, The RAJ@YAS experience is all about empowering women. It’s not just fashion, style or glamour, an RAJ@YAS woman is “poetry n motion”.

Many a brand, have created designs that are appreciated by those who experience them. RAJ@YAS takes pride in not just the creation of a design but it has helped evolved designers

-- Spring/Summer's season launch is all set to stimulate and tempt you to grab it all. The minimal embroidery with contrast of chiffon and silk has been added in sharp colours to glamourize the soft tones of summer's colour scheme. not only this, multicoloured pret and party wear are made in vibrant colours to help you stand out from the crowd.

-- The strategy for this collection is to provide the clients with the best material and design at minimal prices, something they could easily wear to work or parties, something that serves the purpose for both at the same time.

-- My inspiration is always our client desires. The most overwhelming feel is when you deliver the unsaid expectations of your potentials. Inspirations also becomes the upcoming rituals, festivals and seasonal changes that become clues to design a unique range every time.

YAS brings to the people of the federal Capital a stylish Flagship store , at a glamorous Red carpet launch on Saturday 9th of MAY 2015 . From 6:00 pm to 9:00 pm , handled by PR guru Rezz Aly Shah and hosted by Pakistan’s favourite red carpet hostess Natty and Top Models. Attended by the crème de la crème of the Capital, it was a rocking event reception with guests pouring in to give good wishes to the hosts. From Businessmen to social elite to Diplomats to Politicians, all came in full force.