NESCAFÉ DOLCE GUSTO Launches in Pakistan

Tuesday, November 17, 2015 Sparkling Palette Blog 0 Comments

NESCAFÉ DOLCE GUSTO  Launches in Pakistan with a grand Contemporary Art exhibition at the Mohatta Palace Museum Karachi.

7th  November  2015 -  Nescafé, the  market  leader  in  coffee, hosted  a  Contemporary  Art  exhibition  curated  by  Canvas  Gallery,  on Saturday  at  the  Mohatta  Palace  Museum  to  launch  Nescafé  Dolce  Gusto, an innovative and modern coffee system which makes café like coffee with the  touch  of  a  button. The  guests  experienced  the  modern  art  of  coffee amidst an exhibition of contemporary art by some of the finest artists from across Pakistan. The  evening  event,  held  in  Karachi  from 6pm–9pmon 7th  November, showcased some eye-catching artworks by 21 artists from across Pakistan. On display were paintings, sculptures, video art and installations, along with art  performances  that  in  some  cases  highlighted  the  innovative  use  of coffee.  

The Nescafé Dolce Gusto ethos is rooted in Modern and Contemporary Art. Guests were invited to experience the two new machines being introduced to  the  Pakistani  market,  the  charming ‘ Mini Me’ and  the  sleek ‘ Drop’ ,  both delivering  café  style  coffee  in  the  comfort  of  homes  and  personal  spaces. From  bold  espressos  and  frothy  cappuccinos,  to  latte  machiato  and hot chococino,  Nescafé  Dolce  Gusto  introduced  Karachi  to  the  modern  art  of coffee. The  Consul  General  of  Switzerland,  Mr  Emil  Wyss  and  his  wife  Mrs  Ade Wyss  welcomed  VIP  guests,  art  patrons  and  the  media  at  the  entrance to the purpose built gallery space in the glittering gardens of Mohatta Palace. At this iconic venue, selected for its association and promotion of the arts; Nescafé   Dolce   Gusto   partnered   with   Canvas   Gallery,   known   for   its commitment  to  showcasing   avant  garde  and  cutting  edge  contemporary art,  to  provide  a  unique  evening  of  art  where  guests  got  to experienve coffee in a totally new way. Exhibiting  artists  included  Aamir  Habib,  Amin  Gulgee,  Amjad  Ali  Talpur, Asad Hussain, Ayaz Jokhio, Imran Channa, Irfan Hasan, Komail Aijazuddin, Mansoor  Saleem,  Muhammad  Ali,  Muzzumil  Ruheel,  Natasha  Jozi,  Sadaf Malaterre,  Sara  Pagganwala,  Sajjad  Ahmed,  Salman  Toor,  Sanie  Bokhari, Seema Nusrat, Shalalae Jamil, Umar Nawaz and Zahrah Ehsan.

Natasha  Jozi,  Sadaf  Malaterre,  Muhammad  Ali,  Sara  Pagganwala  and Shalalae  Jamil  kept  the  interest  of  the  guests  by  their  art  performances during the course of the entire evening. Sadaf’ s  presentation  consisted  of  a  mannequin  wearing  a  dress  with different  textures  of  real  coffee.  The  mannequin  itself  was  coated with coffee  grains,  visually  appearing  as  though  the  mannequin  is  fashioned from coffee itself. A  collaborative  performance “Eating  Head  /  Head  Cases“  by  Muhammad Ali, Sara Pagganwala and Shalalae Jamil initiated an intellectual discourse on edible cake sculptures alongside audience participation. Natasha  Jozi  captivated  the  audience  with  her  performance  of ‘ I  Put Butterknife   To   Paper’ ,   where   she   commented   on   the   relationship   of consumerism to history, culture, text, diction and literature. Nadia  Omer,  Business  Manager  Nescafé,  Nestlé  Pakistan  said, “"We  are delighted  to  bring  to  Pakistan  Nescafé  Dolce  Gusto,  the  Modern  Art  of Coffee.  Now  Pakistanis  can  enjoy  a  world  class  cup  of  their  favourite flavour in the comfort of their homes and offices."”Sameera  Raja,  the  curator  of  the  exhibition  said, “We  are  so  glad a prestigious  corporation  like  Nestlé showcased  art  at  their  product  launch. Here is to more corporates taking up this progressive and forward  thinking trend.”

About Nescafé Dolce Gusto:

Nescafé Dolce Gusto is a modern day style statement for coffee lovers who wish to enjoy café-style coffee in the comfort of their home.  Nescafé Dolce Gusto prepares a variety of coffee drinks from layered  lattes,  to  frothy  cappuccinos, bold  espressos and  tempting  chocolate  drinks. Two  types  of machines  will  be  made  available in  the Pakistani  market:  Coffee  drop inspired,  the  sleek Nescafé Dolce  Gusto  Drop  and  the  fun  &  charming  Nescafé  Dolce Gusto  Mini-Me.  Both  machine  systems operate at a 15 bar pressure and along with smartly designed flavor pods produce the perfect cup of  coffee.  Currently  Nescafé  Dolce  Gusto  is  offering  Espresso,  Cappuccino,  Latte  Machiato  and Chococino  in  Pakistan  using  carefully  selected  coffee  beans  grown  at  altitudes  between  1,000-2,000 meters. Each cup of coffee is prepared using 100% Arabica and Robusta coffee beans. 

About Nestlé:

Nestlé Pakistan is the leading NHW Company in Pakistan and believes in creating  shared value for the  communities  in  which  it  operates  with  a  focus  on  Nutrition,  Water  and  Rural  Development. Nestlé  Pakistan  works  with  more  than  150,000  dairy  farmers  and  engages  in  a  number  of  rural development programs for community development. 

PR POST*