LALA Textiles reveal their SS-2014 fabrics, prints and embroideries at FPW6
LALA Textiles reveal their SS-2014 fabrics,
prints and embroideries at Fashion Pakistan Week 6 with a collection styled by Wardha
Saleem
[Karachi, 17th February 2014]: One of Pakistan’s leading textile
brands, LALA Textiles are set to introduce their SS-2014 collection of prints
at Fashion Pakistan Week 6 on Thursday 19th February 2014 with a
collection styled by designerWardha Saleem.
With a
versatile array of silhouettes, Lala with Wardha Saleem bring to the runway an
eclectic mix of fashion, combining the ethnic and vibrant lawn prints of Lala Textiles
with the young pret wear aesthetic of Wardha,for a more contemporary outlook.
Speaking
about theLala Textiles debut on the FPW ramp, CEOPervez Lala said: “We have been showcasing our prints in
Lahore, India, the Middle East and Europe throughout 2012 and 2013 and look
forward to bringing our new series of prints to the Karachi Fashion Pakistan
Week runway in design collaboration with the talented Wardha Saleem. At Lala we
intend to expand throughout 2014-2015 in Pakistan and within the expatriate
communities in Europe and the US as well as to our Indian audiences and we
trust such platforms will give us further accessibility and reach to these
markets and aid us with this expansion.”
On collaborating
with Lala Textiles for the FPW 6, Wardha Saleem says, “It has been a fun experience making ensembles out of Lala Textiles’
vibrant prints. Keeping the brand's design ethos in mind, I've styled outfits
by mixing and patching different prints, fabrics and embroideries to create a
kitsch collection that is in line with the trends of SS2014.”
Indeed,
having started in Pakistan in 1947, the Lala Textiles brand has today grown to
encompass seven diverse retail brands providing accessible summer; midsummer
and winter fabric ranges. Today, with their multiple decades of seasoned
experience, the Lala brand continues to provide quality material through custom
prints throughout the year and has expanded exponentially within Pakistan,
India, Bangladesh, the Middle East and the UK. The brand is best known for
their seasoned experience in manufactured, producing and retailing quality
textile with a commitment to principled trade.
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